The first, is the Megapixel rating of the camera. The number of pixels that a camera saves for an image determines the available size of the captured image. The more pixels the camera captures the larger an image can be printed, and the better the image quality for prints and on the computer screen. All else considered, the megapixel rating of the camera is the most important option.
The second most important option, is the optical zoom of the camera lens. Most digital cameras offer a certain amount of zoom using the optics of the lens, and a digital zoom. Optical zoom wins out over digital zoom every time. The amount of digital zoom the camera is capable of, is not important. A 3X optical zoom is the minimum serviceable for the typical user that generally takes 'people pictures'. If you wish to take photos of objects further away, you might want a higher optical zoom capability.
Choose which other options are most important to you. There may be options in lcd screen size, or low light capabilities in similar makes and models of camera. Take these into account in addition to the options mentioned above.
The Bottom Line;
1. The most important feature to look for in a digital camera is the megapixel rating. The higher the rating, the better your pictures will be.
2. The optical zoom is the second most important feature in which to base camera selection. As with megapixel rating, the higher the better.
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